What is a call to action?

A call to action (CTA) is a fundamental part of a successful website. CTA’s let visitors know what to do next and drive them into the action you want them to take, from the obvious ‘buy now’ to more subtle ‘subscribe’. The effectiveness of ...

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What is HTTPS/SSL

There is a lot of talk recently of SSL/HTTPS, it’s a fundamental part of how the web works and is only becoming more so. But what is it? and why should you care? What does HTTPS mean? HTTPS stands for Hypertext Transfer Protocol Secure, but that’...

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What is website hosting?

As a web developer, it’s all too easy for me to assume others understand terms that are essentially industry specific technical jargon. Website hosting is one of these terms that can easily be overlooked when working on a flashy new website, but it...

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What are Domain names?

Domain names are vital to how the web works and we use them every time we visit a website, but what are they and how do you choose one? To understand what a domain name is and why they are important we need to look at how the world wide web works, a ...

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Is your WordPress website being backed up correctly?

In this day and age, everyone knows about the importance of regular backups of important data, normally learnt the hard way! Keeping your family photos, documents and media files safe is important to us personally, but it’s important not to ove...

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Just how important are WordPress updates?

WordPress is a popular Content Management System (CMS) with much of the web running on it (35% of all websites and 60% of the CMS market! and it’s still growing) this popularity is deserved with WordPress giving users incredible control over t...

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How QR codes work

QR codes have taken the world by storm in the past few years, it all started with a few popping up on high tech items like phone instructions and IT product packaging but these days they are everywhere from bus stops to the fruit and veg section at y...

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Boost conversions with a landing page

Landing pages are special pages on a website that have promoted a single marketing message, these landing pages let you focus your visitors attention on the message in the hopes of increasing conversions and make your website more effective. Website ...

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Why is content so important?

There is an old saying when looking at a websites performance ‘content is king’ this has never been more true then in recent months with the latest series of updates of Googles search engine, Google is playing a never ending cat and mouse...

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What is Content Strategy? and why should I care?

Being a website developer I know that content is important for many different reasons, from my point of view content is important because it is fundamental to a websites success as it directly affects the SEO performance of the website. To others con...

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What is Google Analytics and how do I install it?

Google Analytics is a website tracking service that you can install for free on your website, this service when installed will monitor your visitors providing you with vital information on how many visitors your website is getting. The information co...

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Reduce the cost of a new website / redesign

When it comes to looking at a new website or a redesign the biggest issue is the cost of the project, but there are several things you can do to help reduce this by making it easier for your web developer to get on with the ‘real’ work. T...

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How to write good content

Content is vital to the success of any website project no matter what topic the site is covering without good content the site will not be able to attract visitors and without visitors there is no point in having a website in the first place, the con...

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Website Design Projects – What to Expect

As a business owner who is about to get a website, you would want the best features with high visibility and recognition. A professional web design and development company can help you build this quickly. Bear in mind though, that creating and design...

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The ongoing process of running a website

A website project is a big undertaking no matter the size of your business it can involve allot of people both inside and  outside of your business and needs to be carefully managed to ensure the website is as effective as possible. One of the f...

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The importance of personal projects

I consider myself lucky in that I do a job I love, programming and working with code is something I really enjoy doing and as a website developer I get paid to do it but unfortunately I do not get to pick and choose the projects I work on – thi...

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What is a Content Management System?

When building a website there are several methods we take – being a web developer part of my job is to look at the project and the client to decide which is the best way to build the website. Normally it boils down to two main options a static ...

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Keyword research

Keywords are very important to how successful your website is in the search rankings, this is because search engines such as Google will look at your websites content and use it to rank your website in their search results. With Google being the numb...

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