Many of us feel that employing a website developer is a waste of money. I mean, come on. With the free use of countless templates, such as WordPress, widely available today you’d be crazy to pay for exactly the same thing. Many companies have created free and easy-to-use platforms to start building your own website, all with just a few clicks of the mouse. You can even tweak your website to suit you and your business needs. Heck, with another click of a button you can even get SEO to rank your website. It seems that all you need to invest is your time. Piece of cake? Or is it?!
I bet for a moment there you thought I had just answered all your worries about starting your own website. I’m sorry to pop your bubble but without the right skills and expertise, you’ll only be digging yourself a deeper hole and sitting in a world of pain attempting to save money.
If you truly care about your business, then do right by it and yourself, use a professional web developer. The cost of the professional website won’t mean anything once profits start rolling in from your website. A web developer will have in-depth knowledge about the industry, best practises and true SEO techniques to make an effective and popular website which can push your company and its products out to the World Wide Web efficiently. Yes, it’s a jungle out there and it takes the best of the rangers to help you survive. There are 644 million active websites (and rising) on the Internet and it takes a lot of work to make yours standout.
Feeling like a fool yet? Going for the DIY route wasn’t such a great idea after all. If it still hasn’t sunk in yet, let me rub it into you some more. Noticed I said ‘true’ SEO techniques. We’re not talking one click and you’re ready to go. I regret to be the one to break it to you that it doesn’t work that way. It involves things like keywords research and implementing them effectively throughout your website. Only a professional web developer can understand the importance of a website that search engines, like Google love to crawl.
That’s just some of the practical side of things. Not even the legal aspects yet. I feel a headache coming just mentioning the word ‘legal’.
You need to have a website with visual appeal, full of relevant content and most importantly functionality, all of which need to suit the purpose of your website and complement your business needs. Not just a colourful website with pictures here and there. A 6 year old can do that for you for free!
The importance of a professional web developer cannot be underestimated. If you want to survive in the jungle then seek the assistance from someone who know what they are doing.
Building your own website is not so easy now is it?
Blog post by Alex Wells
Working as a Website developer I love nothing more then working waist deep in code, I have specific interests in PHP and WordPress development but mostly working with local businesses to provide them with a website that meets their needs. Contact me if you have a project in mind and would like to get an input from an experienced website developer.